Modfolk

Lada Hubatová-Vacková (ed.)

Modfolk

Modernity in Folkness

The catalogue showcases a collection realised in Fashion and Footwear Design Atelier UMPRUM, which is lead by fashion designer Liběna Rochová. The collection Modernity in Folkness stems from historical research of traditional craft and architecture, it works with numerous models and photographies of VŠUP library. It concentrates on the links between traditional craft with modern design, that is, on the typology of simple styles and construction solutions.

Contents:

I. Introduction. About the Modfolk project
II. Modernity in Folkness
Reference 1: Ethnographic and anthropological photography. Folk costumes versus townwear
Reference 2: Modern geometrical lace as a relic of folk prototypes
Reference 3: "The spirit of construction and practicality" in folk crafts. Folk-type bast fibre bed versus modernist sofa by Ladislav Žák
Reference 4: Taking the middle course between the folk and the modern, rusticalization and the "ecru style".
III. On the role of memory and the contemporary reflections of traditions. Interview with Liběna Rochová
Preparatory moodboards
IV. Modfolk fashion collection
Vojtěch Novotný (N°1)
Maroš Baran (N°2)
Natálie Bocková (N°3)
Michaela Čapková  (N°4)
Natálie Dufková (N°5)
Marie Eliášová (N°6)
Alena Jakubová (N°7)
Aneta Jarmoliková (N°8)
Ondřej Kinský (N°9)
Pavlína Miklasová (N°10)
Daniela Pešková (N°11)
Kateřina Plamitzerová (N°12)
Barbora Procházková (N°13)
Magdaléna Urgelová (N°14)

Academy of Arts, Architecture and Design in Prague, Prague 2015, 127 pages., Czech and English, ISBN 978-80-87989-10-4